Our team was tasked with creating social extensions of Chrysler’s broadcast campaign with Kathryn Hahn. We wrote and shot this series of short videos that matched Kathryn’s exaggerated comedic persona and relatable-parent realness with specific features of the Chrysler Pacifica.
KID MESS TIPS
BREATHE IT IN
NOT WEIRD AT ALL
BACK TO SCHOOL
THIS LIL SUCKER
C Is For Chrysler
Our team collaborated with Chrysler and Sesame Workshop to tap into the nostalgia of drivers who grew up with Sesame Street and are now minivan-buying parents to a new generation of viewers. This yearlong series allowed our favorite characters to experience the features and versatility of the Pacifica.
FIAT + Emma Roberts
We brought FIAT and Emma Roberts together for a perfect social partnership in 2018 that extended the reach of the brand to a wider millennial female audience. My team and I worked closely with Emma—already a fan of FIAT vehicles—to ensure the content captured both her distinctive voice and the pure no-haters-welcome fun of FIAT vehicles.
Videos in the series had one of three themes: a straight-up, no-bullshit introduction of the Emma/FIAT partnership; a celebration of a trending social holiday; or a response to real comments we get from FIAT-hating trolls on a daily basis.
NATIONAL DOG DAY
LAST DAY OF SUMMER
Ram Trucks - Día de los Muertos
We created this Día de los Muertos social content primarily for paid units that target Spanish-speaking audiences in the Southwest and Mexico—a loyal audience for the brand and a huge opportunity for growth. Graffiti artist Kophns painted a custom Day of the Dead Ram 1500 and we captured his process (in both interview segments and timelapse) for social sharing across platforms.
Snapchat Ad 1
Snapchat Ad 2
Chrysler - Portraits of Proud
Our 2015 Chrysler Portraits of Proud social campaign connected the independent spirit of the Chrysler 300 with the real-life entrepreneurs featured in the “Kings & Queens” TV spots. We shot this social series was shot concurrently with the TV spots, and gave crucial introductions and backstories to the featured talent. I conducted these interviews on set and wrote custom VO, performed by Peter Dinklage.
The videos feature compelling stories of self-made success from the likes of NBA coach Becky Hammon, Reddit co-founder Alexis Ohanian, and poker pro Phil Ivey.
Portraits of Proud: Beginnings
Portraits of Proud: What It Takes
Ram Trucks - Kentucky Derby Snap Ads
We developed these custom Snapchat ad units for placement within Kentucky Derby Day stories in 2017. The trucks’ hats and costumes mimic the motion of Snapchat lenses, giving the viewer a more seamless experience when viewing the Snap story.